Visit Duration

The “Visit Duration” section shows the average length of time that visitors are staying on your website for. This is very useful to determine how relevant your information is.

Generally, the longer the visitor is spending on the site, the more relevant the traffic is. The most valuable traffic that you are receiving will be in the 2mn-5mn range or higher. This does not mean that that the less time isn’t valuable, it just means that the visitor may not be getting all the information they may have been looking for.